
A software program that blocks ads is a two-edged sword: It stops annoyances for consumers, but it threatens to break down the business model that helps pay for Web content.
More white space, indeed, and less cluttered pages and overall better experience: yay for Adblock Plus!
A check against rampant advertising and breaking down the ad-supported Web content business model at the margins might not be such a bad idea. I, for one, rarely visit sites filled with ads. Rarely do they offer what i seek for the opportunity cost of viewing their pages. When i do view them, i go directly to my target and my gaze typically ignores ads.
Noam Cohen seems to miss the alternative. Instead, imagine how much more pleasant life would be without incessant and obnoxious in-your-face advertising. Better yet, visit Black Rock City or a pleasant cottage in the mountains away from television and ad-supported media and experience a calm difficult to imagine.
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